Stakeholder Led Strategy & Solutions
Over 30 years experience in innovative and emerging markets.
Customers, investors, regulators, the media, the industry, the department down the hall — each with a perspective not captured by the org chart. Whatever you're building, Aquitude runs it through the lens of everyone impacted by a decision or a solution.
Localised to your market. Independent and technology agnostic.
Featured Services
In-House Professional Development
Bespoke programs designed by experienced practitioners, not AI. Tailored to educate and motivate teams through changing and uncertain market conditions. Over 50 course titles as well as year long, multi-channel programs.
Featured - Fit2Lead Programme
Digital & AI Strategy
No hype. No upsell. No vendor partnership conflicts. Just the best solution for all stakeholders. From simple brochure sites to Ecommerce stores to integrated full-featured platforms. From idea to delivery.
Strategy Workshop Facilitation
Time-keeping, impartiality and commitment to action. Why your next Strategy Workshop needs a 3rd party facilitator who understands your business, culture and market. Add in AI notes and proprietary creative thinking frameworks for better decisions.
Fractional Executives
Engage a fractional leader on a fractional basis. We provide Fractional Chief Marketing Officers, Fractional Chief AI Officers, Fractional Chief Customer and Experience Officers, and Chief People Officers. Perfect for Start-Ups.
HOW WE THINK
The Stakeholder Lens
Every strategy and every solution considers the impact on people and other stakeholders. We map them, pressure-test against them, and bring them with you. It's the through-line in everything we do.
Some stakeholders may not have a voice. e.g. The environment, or the next generation.
Marketing will tell you it is the customer. Compliance argue it's the regulator. HR will say it's your employees. The founder or CEO might believe it's them. The truth is that it depends on the decision being made. Our approach is to ask the question - who is affected by this decision and how?
- Stage 1 - Admit that there will be disruption and change from emerging technologies including AI.
- Stage 2 - is to map potential futures using tools like Scenario Planning.
- Stage 3 - is to build a strategy that considers all stakeholders that the whole business can be alligned with.
- Stage 4 - Stick to the strategy, but be prepared to pivot if needed.
✽ The Aquitude Difference
Independent & Technology Agnostic
We are not here to sell you something that you don't need. We have worked with solopreneurs, start-ups, SMEs and enterprise clients, and our recommendations are tailored to where your business is at and where you want to be.
Advice with nothing riding on it
We do have a set of best of breed solutions that we have tested and implemented and know to work, but the list is not set in stone - when a better solution presents, we use it ourselves before suggesting to clients.
If we are making a commision, we will be transparent about it.
Fit over familiarity
Many vendors, training and service providers - especially those based in the US, have not optimized their product for markets like the Middle East where the payment options are different, the logistics partners are different and the culture is different.
Where there is a better local solution, we will recommend it.
No Lock In
We recommend solutions that you own. You own your data, you own the code, you own the logins and admin rights. We don't even insist that we do the build. No ongoing maintenance charges or retainers... unless you want them.
Protect your business and your data.
Verticals
Healthcare &
Heath-Tech
Associations &
Not for Profit
Travel &
Guest Experience
Start-Ups &
Scale Ups
Luxury Brands &
Experiences
