Independent Ecommerce Advisory & Consulting
in Dubai, UAE & GCC
For the ecommerce platform and partner decisions you live with for years, we provide an experienced, independent voice on your side of the table. We advise. We don't build.
Book a free consultation today
or Call +971 585 613 634
The Problem...
A big decision you can't easily undo, and everyone has an agenda.
Your Digital Experience project is never done. The market changes, your customers change and technology changes - fast.
You have a strategy - don't you? Well, if you don't we can help you with that.
When was the last time you audited your stack? When was the last time you replatformed? Is your current solution still fit for purpose? Are your partners and vendors still delivering the services they sold you? Do you have the right resources in-house to answer the questions?
The problem is, it's very hard to get independent advice. The platforms are competing for license fees. The agencies and system integrators want the build and, perhaps, the commission. The demos are polished and the roadmaps promise AI this and that. But how do you make a decision? That's where we come in.
What We Do...
Independent counsel and consulting across the decisions that matter most across the digital experience and ecommerce journey, from auditing of your current stack and stakeholder satisfaction, to strategy development and review, to requirements gathering and GAP analysis, to RFP management, to vendor scoring and shortlisting... but we don't build it.
You are in control. You decide how much or how little of these services you require. It might just be a one day strategy and alignment workshop.
Where are you Now?
Digital Experience, Ecommerce Journey & Stack Audits
It's not just about the cart and the checkout. The commerce journey might begin on Instagram or WhatsApp, and it doesn't always end when the order is delivered.
Our audits are conducted by humans (augmented with some AI), to capture human friction and identify opportunities. We have no skin in the game, no dog in the fight. Our conclusions are independent and objective.
Where do you want to be?
Digital & Ecommerce Strategy Workshops & Consulting
Perhaps, your current ecommerce platform was rushed through during Covid to keep your business running while your retail stores were closed.
Perhaps, it's time to review your ecommerce strategy. What are your goals? What does success look like? Do you have contingencies for change and disruption? We help you answer the questions you haven't thought of.
How do you get there?
Digital, Ecommerce Advisory & Consulting
We Don't Build Anything.
Except trust.
Some ecommerce consulting firms are not independent. Many will have deals with system integrators or platforms to deliver new clients. We used to do that. We don't anymore. Why?
Because it limits your options and prevents you from choosing the platform, stack, vendor or system integrator that is best for you. We might even recommend you consider WooCommerce (we probably wouldn't, but we could.) We know which platforms are on the rise and which ones are in decline. We know which vendors have people on the ground in market. We know which developers can deal with Arabic language sites and local integrations.
The combination of acquisition and marketing partners, CMS, Ecommerce platform, CRM, payment provider, delivery partner, customer experience and support resource that was right for you 2 years ago, might not be the best solution today.
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Featured People
Over 30 years experience in designing and developing digital solutions. Over a decade in market.
David Fuller
Digital Experience & Ecommerce Consulting Lead
Ex Managing Director of Redbox Digital MENA (Now SQLI), David worked on pioneering ecommerce projects for Chalhoub Group, AlTayer and Nespresso. Author of 'The Ingredients for Ecommerce Success', and lead ecommerce trainer for the Bahrain Ecommerce Academy David has a unique understanding of how ecommerce works in Dubai and the GCC region.
David has strong ties to the ecommerce ecosystem in Dubai and the GCC region as well as globally with recent, practical project involvement with projects on Odoo, Shopify Plus, Adobe Commerce, CommerceTools.
Let's Have a Chat
Honestly, the best way to get hold of us is WhatsApp. But, you can use the form below to send us your details and we will follow up as soon as we can.
Frequently Asked Questions
What you need to know about engaging an ecommerce consultant in Dubai.
We work with established businesses that are making big ecommerce decisions. Whether you are doing ecommerce for the first time or replatforming, we provide advice and consulting from ecommerce experts.
Ecommerce is one of those areas that sometimes doesn't have an owner. Sometimes it sits with Growth, sometimes with Marketing, sometimes with retail, sometimes with IT.
We also work with agencies, vendors and system integrators who do not have a full-time, on the ground presence in the UAE, or need to augment their local team with executive level resource.
All of them. We are independent. We talk with major platforms to understand their road-maps and local plans. We use different ecommerce platforms within our own business to test them against vendor claims. We focus on solutions for medium enterprises. Platform knowledge includes: Shopify Plus, Adobe Commerce, Commercetools, Odoo, BigCommerce, Salesforce & Spryker.
It depends. The best place to start is a one-day ecommerce strategy alignment workshop with all the stakeholders in the room. Costs from AED 5500, depending on number of participants, venue, catering etc.
If you are happy with your ecommerce strategy, platform and partner or agency then you probably don't need us. However... if you need to make some big decisions, like re-platform or change agencies, then we provide independent advice to help you make the right choices.
Consider a one-day Ecommerce Strategy Alignment Workshop to get all the stakeholders in the room - including your current agency. Our professional workshop facilitators will ensure that all voices are heard and everyone knows the strategy and their role in delivering it.
Yes. And No. Not all ecommerce agencies are the same. Most specialise in and are aligned to a specific platform. Without knowing what your ecommerce strategy is, we can't recommend the right ecommerce agency in Dubai for you. The more interesting question is which companies we do not recommend.
✽ For Platforms, Agencies & System Integrators
Partner with us...
Sometimes, you get an inquiry from a client that is not ready. You may not have the resources to do discovery or to understand exactly what the client is trying to achieve - especially on the ground in market. We've been there. The result is that you quote way too high or way too low, the project plan is thrown into chaos, the scope-creep and change requests erode the relationship between you and the client.
Outsource it to us. We will work with the client to create a structured brief that answers all the questions that you need to know. What platform are they on now? What are the traffic and turnover numbers? How large is the catalogue? What are the current integrations if any?
If you know the GCC region, you will know that many companies struggle to do this in-house. It's the phase of the project that is difficult to do remotely, and expensive to do by flying someone in. Add to that, Dubai is not Seattle, Riyad is not London. The customer expectations are different, the ecommerce ecosystem is different, the payment providers, the delivery partners, the regulations and legal systems are not the same in Muscat and Medina.
We know this market. You don't need to hire someone to be on the ground. We will help your client to create a great ecommerce customer journey that you can implement.